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Derde Story: The Origins

It all started with a passion for product that I developed as a 9 year old boy in Cincinnati, Ohio. Before the beginning of every basketball season my mother would take me down to Ben’s Department store on the outskirts of downtown Cincinnati to pick up a pair of sneakers for the upcoming basketball season. Ben’s was the late 70s / early 80s version of what Flight Club is today. It was the place to go to get all of the latest, rarest and freshest sneakers available. Ben’s display racks flowed with every color of Chuck Taylors, Dr.Js in every flavor, both leather and suede and had an ill collection of leather PONYs. Ben’s also carried the upstart Nike brand...

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A Day At The Beach Photoshoot - Behind The Scenes

      Last month we headed out to Venice Beach to shoot our "Day At The Beach" photoshoot. The idea behind the shoot was to capture quality content highlighting the beauty of Southern California's most iconic landmarks and using these breathtaking images to update our website with fresh new content. It was a perfect summer day with the sun's warm rays shimmering of the Pacific while gentle ocean breezes flowed through the palm trees. Ideal conditions for top fashion photographer Dane Darden to make some magic happen with that camera of his.  We were also fortunate to work with some of the industry's top young modeling and acting talent in Garrett Westton, Alena Nazarova and Mae Zihua Ling. All in all,...

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The Press is Talking Derde

Brand Presentation: Derde Drawz June 23, 2017  Men and Underwear, Underwear News by Triston Brewer, The men’s underwear game has just been turned on its end with the launch of Los Angeles-based Derde Drawz, whose penchant for premium performance underwear has already made a splash in the industry as they aspire to shake up the industry and cause even more waves with their current and upcoming collections. As a lifestyle brand that caters to men that strive to express their individuality, Derde Drawz has made both form and functionality integral parts of their craftsmanship, producing underwear for men that is ideal for both work or play. Their Performalife fabric blend is versatile enough to get any man throughout the day...

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Men's Underwear Fabric Guide

        The men's underwear market today is flooded with a variety of fabrics that were not an option just a few years ago. Gone are the days when men's underwear were viewed as a commodity and the only options available were "tighty whiteys" or old school woven boxers that your Grand Pappy used to wear. Today men shopping for underwear have more fabric and style options then ever before. Lots of men are learning that having a high quality, comfortable, functional base layer is an integral part of having a confident, comfortable productive day.  Checkout our Underwear Fabric Guide to help you select what fabrics will work best for your daily activities. Acrylic - A synthetic fiber made from a...

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DERDE DRAWZ Wear Test

Last week we were able to catch up with freestyle skateboard extraordinaire Mike Osterman to do a little Derde Drawz wear testing. Mike's extremely athletic and unique style of riding is what caught our eye and he immediately became the focus to be the subject of our wear testing video. The thought being, that if our underwear could perform, function and still be comfortable during his barrage of highly tactical maneuvers then we must really be on to something as far as comfort, fit and functionality goes.The only problem was that although we knew we wanted Mike, he had no idea who we were since we had just launched. We decided to send Mike over a couple of pairs of Derdes to test out...

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